Tamara Kamali
Waithera

Social Media Manager / Virtual Assistant / Content Creator / Admin & Data Support

I help businesses grow real audiences and run smoother behind the scenes — from organic social strategy that's taken a page from 70K to 560K followers, to the day-to-day admin and content work that keeps a brand consistent.

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560K+Followers grown
100%Organic strategy
4+ALX certifications
70K → 560K
Organic Facebook growth, no ad spend

The person behind the strategy

I'm a Social Media Manager and Virtual Assistant who turns quiet pages into loud, engaged communities — without paid ads.

I have a track record of driving real audience growth for lifestyle and travel brands. My biggest win so far: growing a client's Facebook page from around 70,000 to 560,000 followers through consistent, platform-tailored content strategy, no ad spend involved.

I'm currently completing a Diploma in Computing and Informatics at Kiambu National Polytechnic, which gives me a technical grounding to go with the hands-on digital marketing work I do day to day. I'm adaptable, detail-oriented, and genuinely good at producing content that sounds like a real person, not a brand template.

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Currently studyingDiploma in Computing & Informatics
SpecialtyOrganic social growth
Also buildingFrontend web development
AvailabilityOpen to remote work

I don't do content that sounds like everyone else's brand page.

on why the 70K–560K growth didn't need a single ad

Skills & toolkit

Built through client work, ALX training, self-directed projects, and constant hands-on learning.

Social media & growth

Strongest, evidence-backed
Social Media Management, Social Media Strategy, Content Planning, Content Creation, Content Scheduling, Social Media Copywriting, Caption Writing, Hashtag Strategy, Audience Targeting, Engagement Strategy, Short-Form Video Content, TikTok Management, Instagram Management, Facebook Management, YouTube Shorts, Social Media Growth Strategy, Viral Content Strategy, Social Media Analytics, Audience & Performance Analysis, Brand Content Strategy, Cross-Platform Content Adaptation, Social Media Marketing

Virtual & executive assistance

ALX-certified, client-tested
Virtual Assistance, Executive Assistance, Email Management, Calendar Management, Scheduling, Administrative Support, Data Entry, Online Research, Document Management, Organization, Task Management, Customer Support, Remote Collaboration, Time Management, Attention to Detail, Following Instructions

Design & content

CDACC-certified
Canva, Graphic Design, Typography, Color Theory, Layout & Composition, Visual Hierarchy, Brand Identity Design, Logo Design, Print Design, Social Media Graphics, Promotional Posters, Branding, Visual Content Creation, Content Ideation, Video Content Creation, Basic Video Editing, Creative Direction, Copywriting, Storytelling, Visual Communication

Data & AI-assisted work

ALX-certified
Data Analytics, Data Annotation, Data Entry, Data Cleaning, Data Analysis, Critical Thinking, Problem Solving, Attention to Detail, AI-Assisted Workflows, AI Tools, AI Career Skills, Research, Information Organization, Following Complex Instructions, Quality Checking & Evaluation

Communication

English — C2 level
Written Communication, Verbal Communication, Public Speaking, Client Communication, Professional Communication, Presentation, Collaboration, Remote Work, Adaptability, Independent Working

Web development

Self-taught, project-based — currently building
HTML5, CSS3, JavaScript, Responsive Web Design, Frontend Development, Single-Page Website Development, UI/UX Implementation, Form Creation & Validation, User Registration & Sign-In Flows, Authentication Integration, Google OAuth Integration, Supabase Integration, Supabase Database Management, PostgreSQL & Relational Database Concepts, JSON/JSONB Data Handling, REST API Concepts, API Integration, Backend Integration, Serverless & Edge Functions, Deno & TypeScript Fundamentals, Payment Integration Concepts, M-Pesa / Daraja API Integration, Git & GitHub, Vercel Deployment, Environment Variable Configuration, Debugging & Troubleshooting, Java (currently learning)

Tools & platforms

Canva, Meta Business Suite, Google Workspace, Notion, Trello, Slack, CapCut, GitHub, Vercel, Supabase, Google Cloud Console, NetBeans, Claude, ChatGPT, Gemini, Runway, ALX eHub

Services I offer

Practical, results-focused support — whether you need someone to run your socials or keep your admin in order.

01 — Social Media Management

I help brands build a consistent online presence through content planning, creation, scheduling, audience engagement, and platform-specific strategies.

02 — Virtual & Executive Assistance

Reliable remote support for busy professionals and businesses, including email management, scheduling, research, data entry, organization, and day-to-day administrative tasks.

03 — Web Design & Development

I create responsive, user-friendly websites using HTML, CSS, and JavaScript, with integrations for databases, authentication, APIs, and deployment.

04 — Content Creation & Design

Social media graphics, promotional content, captions, short-form videos, and branded visual content designed to make your business stand out.

05 — Data & AI Services

Data entry, data annotation, research, data analysis, quality evaluation, and AI-assisted workflows with strong attention to detail.

06 — E-commerce Solutions

I build and support online stores with product catalogs, shopping flows, customer accounts, orders, inventory concepts, and payment integrations.

07 — Digital Marketing & Content Strategy

I help businesses turn ideas into content strategies that attract the right audience, increase engagement, and create a stronger digital presence.

Experience

Remote · Freelance

Social Media Manager — SB Safaris Kenya

Managed social media content across Facebook, Instagram, TikTok, and YouTube.

  • Created and adapted short-form video content for different platforms.
  • Developed captions, hashtags, and content strategies aimed at increasing reach and engagement.
  • Monitored audience and content performance and adjusted the strategy accordingly.
  • Created travel-focused promotional content aligned with the brand's identity.
  • Contributed to significant social media growth across the brand's platforms.
2024

Social Media Manager — AkiliNova

Rebuilt an AI/tech company's Instagram from the ground up, restarting the account and establishing a consistent visual direction. Archived old posts, restarted the account from a low-follower starting point, and used content strategy to build visual consistency and growth.

Kenya · Freelance

Social Media Manager — Briwnet Web

Managed social media content for a web design and technology company.

  • Created educational and promotional content around web development and digital technologies.
  • Produced short-form videos for TikTok and other social platforms.
  • Developed content around technologies including React, Flutter, Laravel, REST APIs, GraphQL, AWS, and GCP.
  • Helped grow the company's social media presence through consistent content production and platform-specific strategies.
Remote · Freelance

Freelance Digital & Social Media Specialist

Worked with businesses and organizations to develop social media content and digital marketing materials.

  • Created social media posts, promotional graphics, captions, and short-form video content.
  • Assisted with content planning, audience engagement, and online brand positioning.
  • Adapted content to suit different audiences, industries, and social platforms.
Remote · Project-Based

Web Developer — Personal & Client Projects

Designed and developed responsive websites using HTML, CSS, and JavaScript.

  • Built an e-commerce platform, KATAWA WEAR, with customer accounts, product management, orders, database integration, and payment functionality.
  • Worked with Supabase for authentication, database management, and backend functionality.
  • Integrated Vercel for deployment and explored M-Pesa Daraja payment integration.
  • Used GitHub for version control and project management.
  • Debugged and troubleshot frontend, backend, authentication, and deployment issues.
Remote · Freelance / Project-Based

Virtual Assistant

Provided administrative and digital support including research, data entry, organization, scheduling, and communication.

  • Worked with AI tools to improve productivity and workflow efficiency.
  • Demonstrated strong instruction-following, problem-solving, and critical-thinking abilities.
  • Supported digital projects requiring accuracy, organization, and independent work.

Education & certifications

Diploma in Computer ScienceCDACC / KINAP · Expected 2027
Data Analytics GraduateALX Africa
AI Career EssentialsALX Africa
Virtual Assistant CertificationALX Africa
Technical Education — ICTDiploma in Computer Science
Let’s Work Together

Available for Freelance & Remote Opportunities

Have a project in mind, need help managing your digital presence, or looking for reliable remote support?

I’m available for remote, freelance, and contract opportunities in social media management, virtual assistance, web development, content creation, and data & AI work.

waitheratamara@gmail.com k7tamara@gmail.com LinkedIn Instagram TikTok

A Few Things I’m Proud Of